The Effitrac Story

Effitrac empowers MSMEs with a technology platform that helps
them make decisions quickly and focus on growth.

Do you own an MSME and are you tired of looking for the right technology tools that will simplify running your business? You have come to the right place. Effitrac is a technology growth partner to MSMEs.

Our Story

MSMEs are the backbone of our country. Yet, they struggle to find the technology tools
that are appropriate for them. Most are forced to pick technology tools from multiple vendors
or invest in expensive and manpower and time intensive enterprise tools that are not relevant for them.

Effitrac’s Founder Logesh Velusamy, an engineer, keenly understood this when he took over
his family-run businesses across different verticals, including Electrical Wholesale Trading,
Poultry, Feed Manufacturing, and Apparel Manufacturing. The challenges he faced included
identifying cash flow requirements between different legal entities without the help of a skilled accountant, understanding revenue leakage at the granular level, and accessing information from anywhere on the go for decision making. Most importantly, it was impossible to find a single solution or platform that offered all of this in a cost-effective manner.

Logesh realised this was a struggle that all MSMEs were going through and rose up to the challenge to build a complete solution once and for all. Thus was born Effitrac—an end-to-end business tool that covers Books, CRM, ERP, and Analytics and efficiently tracks the health of a business on the go. We offer a cost-efficient cloud-based full-stack technology solution that can be managed even by those with limited technology knowledge. We also know that not all MSMEs are the same and so the platform is easily customisable and is applicable to 14 industries, including Discrete Manufacturing, General Engineering, Textile Manufacturing, and Food Processing.

Effitrac is the technology growth partner that every MSME needs.

Our Values


We go the extra mile to ensure customer delight

Truly transparent

We are open and transparent with our clients and other stakeholders

Innovation Driven

We are always learning, ever improving, and do not force fit solutions to problems

Future Focused

We are goal oriented and look for long lasting solutions

Our Team

100 +

Happy Users

3 +

Years of Innovation

4 +


10 +


Our customers

Our partners

Are you looking for a technology growth partner to help your business scale? We are here to help

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